Facebook Friday: Timeline for Pages
|March 16, 2012||Posted by nighlon under Branding, Facebook, Social Networks|
I was going to write about apps that can improve your timeline, but I’ve had someone point out a need for my readers. For today’s Facebook lesson, I will recap the amazing features of the Timeline, as well as give you some tips to make your Timeline fan page FABulous! I understand that some of you are probably still dragging your feet and hoping Mark Zuckerberg will not force you go have the Timeline. I understand the hesitation, but I urge you to jump on the bandwagon. I am sure that when you do, you will love it. It really has amazing features that will be greatly beneficial to your brand! (Besides, it will be automatically changed on March 30, even if you fight it!)
FABulous features of the Timeline:
- You can delete stories/ posts you don’t want everyone to see. Is a certain posts no longer relevant to your brand, or have you made a mistake? This can fix it. (See damage control)
- The Timeline can go back to the very beginning of your brand, not just when you joined Facebook. Take advantage of this. It is a great way to let people get to know you without directing them to an about page.
- You can highlight special days in your life, and even choose a photo to represent it. (just click the star icon) You can use this to bring more attention to certain blog posts, highlight giveaways and contests, hitting a milestone, or even to share quotes relevant to your brand.
- You can even add significant events in your company/ brand/ blog! Use this fun feature to add major milestones such as reaching a certain number of followers, joining a big project, releasing a product, or even adding an employee/ parter.
- You can even edit information within a certain post, like adding a location, by hitting the pencil icon.
Here are some tips to help you get your Timeline set up:
- You have 7 days from the time you choose to switch before you have to make it live. use this time to play around with it and get it set up. If you are happy with it before those days are up, feel free to publish it.
- Use a cover photo that illustrates your brand perfectly. Use a image with a width of 851 pixels by 315 pixels. There are some rules Facebook has set up for these images though. So be sure to follow them, or your account can be suspended. The rules are below.
- All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines.
Covers may not include:i. price or purchase information, such as “40% off” or “Download it on socialmusic.com”;ii. contact information such as a website address, email, mailing address, or information that should go in your Page’s “About” section;iii. references to Facebook features or actions, such as “Like” or “Share” or an arrow pointing from the cover photo to any of these features; oriv. calls to action, such as “Get it now” or “Tell your friends.”
(rules directly from http://www.facebook.com/page_guidelines.php)