Dominating Your Field: Blogging From A to z
|April 5, 2012||Posted by nighlon under Branding, Uncategorized|
The idea for this post came from my friend Pamela who is a virtual assistant. I was struggling with a D word and she said dominating. It was definitely a DUH! moment.
When Most of us think of a particular industry there is a company that stands out above the rest. For instance, sports equipment, I think of Nike. High heels, I think of Christian Louboutin. For cars, I think of Cadillac.
Cadillac has all the tools they need to dominate over all the other car companies. Their biggest accomplishment in my mind is that they set themselves apart from the competition. They do this with ad campaigns, customer loyalty, and quality.
In fact, when I think of a dominating company in any industry, its always Cadillac. One reason is their obsession with quality. They don’t skimp on luxury, either. My favorite commercial ever is even a Cadillac commercial. It actually made me want to buy one. Its not very often that that actually happens.
I urge you all to dominate your field and be the Cadillac of your industry. Don’t skimp on quality or luxury, which comes in many forms. Show off your talents, products, and services. Be the best. Improve with technology.
Become an expert in your niche. You don’t have to be an expert in all types of cars, but know your luxury cars. Its simple. Stay focused and be true to your brand. Treat your brand as an extension of yourself. Nothing is too good for it, and it is the best. If you do not believe you are the best, then no one else will either. Put your knowledge out there, show the world you are an expert. Remember that your brand isn’t a logo or a name, it is the message your company, blog, or you personally send out to the world. Make sure it is consistent and the first thing people think of when your industry is presented.
The most important thing your brand can pride itself in is customer relations.
Make sure you interact with customers, respond to their questions, and react to any concerns or complaints they may have.
Customer interaction is much easier now with new social networks, so take advantage of that.
Remember: it is easier to keep a customer than to get a new one.
How do you dominate in your field.