Klout: Blogging From A to Z
|April 11, 2012||Posted by nighlon under Branding, Facebook, Other, Social Networks, Twitter|
This is one of the very first things I see each morning.
What is Klout, you ask?
Well, Klout defines themselves as: The standard measure of online influence.
I won’t go into my opinion of their definition, that is for another post!
I will share with you why I think it is important to keep track of your Klout score.
First, I want you to know that if you have a Facebook or Twitter account, you already have a Klout score, why not monitor it.
How Klout Works:
Klout uses a unique formula to track your tweets, posts, and other forms of communications on social networking sites. The formula consists of:
- Your true reach (how many people you actually influence)
- Amplification of your message (how often do people respond to your content)
- Your network size (along with how influential they are)
Because of the formula, it is not easy to just up your score.
How To Use Klout
I know that there are so many opinions on how to properly use Klout. I say, toss those out the virtual window. There is no way for a formula to determine how much you influence others. Yes, it can track interactions, but that is it. Don’t allow your Klout score to determine how you feel about your brand.
I urge you to not put all of your virtual eggs in the Klout basket, but still pay attention to your score. The reason for this is that potential clients, employers, sponsors, and your competition can see your Klout score. If you want to get attention or make money, a good Klout score is a must.
I track my score to make sure that I am being consistent. I do this by checking the topics Klout says I’m influential in, checking my Klout style, and keeping an eye on my score. I want to make sure that I am not only interacting with my followers enough, but also make sure that I am staying on track.
Tips For A High Klout Score
No, I don’t think your score has to be high to be an influential person. I also don’t think that your SCORE is all you should care about. I am sharing tips for a high score because these tips will help in all areas of social media.
- Create content others will want to share. Although I encourage you to share tidbits from your life, that isn’t all you should be sharing. It isn’t very likely that you will be retweeted when you post “blog surfing,” but if you also share what you are reading, and a link it has a higher possibility of being shared or responded to.
- Interact with your followers and those who follow you. Show a genuine interest.
- Start discussions. Ask questions. This is a great way to start interacting.
- Connect all of your networks. It will not lower your score if you have fewer interactions, but it may increase it.
- Build a community. Get to know your followers, and you will be interacting before you know it. Have conversations with your community.
- Interact with Influencers. Find out who they are in your niche, follow them, reply to them, and retweet them.
- Schedule tweets. Use an app like Bufferapp to schedule your tweets for peek viewing time. You can also use it to make sure you get tweets out, even when you have a busy day.
Do you have a high score? What is your secret?
Do you want to improve your score? What do you need help with?
(pssst… don’t forget to sign up for the new newsletter)