Umbrella: Blogging from A to Z
|April 24, 2012||Posted by nighlon under Branding, Social Networks, Traditional Marketing|
Today, I want to encourage you to think of your brand as an umbrella. There are two ways to look at this. Your brand encompasses more than just your logo. It is all of the things that signify your company (or blog). So, all that your brand consists of falls under the umbrella. Taking into another perspective, your brand can shield your company from negativity. When your business (or blog) has a strong brand image that your customers or readers not only identify with, but have a consistent view of, it is harder for a single negative experience to tarnish your image.
Under the umbrella of your brand:
Your image as a whole
Shield your brand from the theoretical rain.
Great Customer Service
Listening To Your Customers (or readers)
Use Social Media for Damage Control
Remain professional during negative crisis
Respond immediately and apologize for your customer’s inconvenience
Inform your customers of the your action taken to resolve the issue
Have a communication channel to handle all complaints
Generate more positive buzz
Monitor your brand name with Google Alert
Remember that your brand is an umbrella. Not only does it encompass many aspects of your company (or blog), but a strong brand image can protect your image.
Tomorrow: A peak at my blog and let’s visit my friend.