Wonderment: Blogging From A to Z
|April 28, 2012||Posted by nighlon under Branding, Social Networks, Traditional Marketing, Uncategorized|
I have a confession. Even though I have blogged every letter so far, I am a little behind. So, I am catching up!
I am still working through my Blogging from A to Z posts, and today we have landed on W!
I was trying to figure out what word to use. I went to my trusty friend Google and found one of my favorite words. I cannot believe I forgot about it.
Wonderment- what a FABulous word!
I want to urge you to reach your customers and readers in a way that expresses wonder.
I am going to share some art for you guys to use as inspiration.
To promote the Colsubsidio Book Exchange, Colombia-based advertising agency, Lowe/SSP3, created a series of whimsical ads that prove print’s persistent effectiveness. The series focuses upon the central slogan, “Come With a Story, and Leave With Another.”
All three of these advertisements have illustrated two classic stories combined into one amazing piece of artwork.
Can you see both stories?
This is how I want you to create wonder in your branding, marketing, and advertising.
Show the unexpected.
Gather ideas from classics or history.
Gather ideas from modern trends.
There are an unlimited way of doing this.
Bringing wonderment and whimsy to your marketing plan will help reel in more clients, customers, and readers.
Remember: wonder and whimsy are all around you.