|April 5, 2012||Posted by nighlon under Blogging Tips, Branding, Uncategorized|
As many of you know, I participated in The SITS Girls 31 Days to Build a Better Blog challenge. I learned so much and was introduced to an amazing group of ladies that I now refer to as the Misfit Bloggers. These ladies are essential in the NighLon process.
Throughout the challenge, we were presented with various challenges to improve our blogs. They were all fabulous and really did help improve NighLon. However, there was one challenge that I struggled with, and continue to struggle with. The elevator pitch. I love writing them for other people, but when it comes down to the wire for me to write my own, I struggle. I don’t know why, I guess its like bragging on yourself.
I have found the perfect tool to solve this problem. It is 15secondpitch.com and it is amazing!
I was browsing when I ran across this amazing tool. I was skeptical, but that was soon put to ease. This site walks you through each process to help you craft the perfect elevator pitch.
- Who you are
- What you do
- Why you’re the best
- Your call to action
My name is Cari and I am the owner of NighLon. I am a marketing consultant specializing in branding and logo design. I pride myself in working closely with clients when designing and assisting with marketing, social media, and branding projects. I have a unique perspective that is based on personal experience, sociology, and past work experiences in promotions, sales, and customer service. Read NighLon.com to get an intimate look into the branding and marketing world. You will like what you see and want me by your side on your next endeavor.
It didn’t need a huge change, but I love it. I’m sure that it will still evolve and NighLon does.
I urge you to visit 15secondpitch and try it out. I think you will be impressed.
|April 5, 2012||Posted by nighlon under Branding, Uncategorized|
The idea for this post came from my friend Pamela who is a virtual assistant. I was struggling with a D word and she said dominating. It was definitely a DUH! moment.
When Most of us think of a particular industry there is a company that stands out above the rest. For instance, sports equipment, I think of Nike. High heels, I think of Christian Louboutin. For cars, I think of Cadillac.
Cadillac has all the tools they need to dominate over all the other car companies. Their biggest accomplishment in my mind is that they set themselves apart from the competition. They do this with ad campaigns, customer loyalty, and quality.
In fact, when I think of a dominating company in any industry, its always Cadillac. One reason is their obsession with quality. They don’t skimp on luxury, either. My favorite commercial ever is even a Cadillac commercial. It actually made me want to buy one. Its not very often that that actually happens.
I urge you all to dominate your field and be the Cadillac of your industry. Don’t skimp on quality or luxury, which comes in many forms. Show off your talents, products, and services. Be the best. Improve with technology.
Become an expert in your niche. You don’t have to be an expert in all types of cars, but know your luxury cars. Its simple. Stay focused and be true to your brand. Treat your brand as an extension of yourself. Nothing is too good for it, and it is the best. If you do not believe you are the best, then no one else will either. Put your knowledge out there, show the world you are an expert. Remember that your brand isn’t a logo or a name, it is the message your company, blog, or you personally send out to the world. Make sure it is consistent and the first thing people think of when your industry is presented.
The most important thing your brand can pride itself in is customer relations.
Make sure you interact with customers, respond to their questions, and react to any concerns or complaints they may have.
Customer interaction is much easier now with new social networks, so take advantage of that.
Remember: it is easier to keep a customer than to get a new one.
How do you dominate in your field.
|March 20, 2012||Posted by nighlon under Blogging Tips, Branding, Fabulously Geeky, Reviews, Uncategorized|
As I have stated in previous posts, I love to read. It was a perfect opportunity when I was hired at a local bookstore. My favorite part of the job was getting customers excited about the latest book I read. I loved working there, but life changes, and we move on. I was so excited when presented with an opportunity to review a book for my readers. I was asked to read How to Get Anything You Want- Just Like that, by Janet Poole. Of course, upon finding out the name of the book I was intrigued!
I had my suspicions about the book, at first. “Is this going to be a get rich quick type of book?” Well, if you are having those reservations, I can put your mind at ease. This is not that type of book. Janet Poole believes that everyone is truly amazing; we just have to reach inside ourselves and bring it to the surface. Basically, the key to getting everything you want is to be happy, and believe that you deserve it. It is disheartening to know how many people do not believe they deserve to be happy.
Janet Poole walks us through the steps to becoming a fabulous being that is happy, and really does have the life we want and deserve. One of her key points is finding out what this life really is. We have to reach into ourselves and decide what we want, not what society thinks we should want. This is a major issue for many people. I realize now that the life I thought I wanted is not the one I have envisioned. Oddly enough, I am closer than I thought to the life that I actually want. We all need work, but the author will help you realize the true steps of getting there.
An interesting aspect of this book is that Janet Poole touches on Quantum Physics, and how it relates to our unique beings. I am not good at science, and never have been. However, I can understand the way she explains it. I also enjoyed the motivational quotes scattered throughout the book, they are nice pick me ups. I will be putting them on post-it notes and scattering them throughout my house.
Here is one activity she shares in the book. “Try this: look in a mirror and say, ‘I am precious, special, and amazing.’ Notice if this is a challenge for you. Never mind how strange this seems- you may need to pretend you mean it at first, but say it with conviction.” (Page 19)
The most important thing she teaches us to do is to look in the mirror and see this fabulous person looking back at us. We are beautiful, we are amazing, we are smart, and most of all, and we deserve the world!
My challenge to you is to use her process not only to realize just how amazing you are, but also to take your brand to the next level. Realize that your brand deserves everything, that it is amazing, and it is uniquely you!
I will not spoil any more of the book for you, but you must read it. You will not regret it. Janet Poole will help you to realize that you truly are fabulous. In addition- the author is allowing me to choose one reader to receive a free copy of the book. How Fabulous! Just comment below and tell me what your favorite motivational quote is. (Winner will be chosen Saturday, March 24)
Disclaimer: This book was given to me to review. My comments are my own opinions.
|February 8, 2012||Posted by nighlon under Blogging Tips, Branding, Uncategorized|
Creating a brand is one of the most important things you will do in your professional life. Whether you are job hunting, starting a business, starting a blog, promoting and event, or even selling a product. A brand is more than a logo, it is what the world sees when it looks at you and your business. Persuasive Brands defines a brand as “a set of perceptions and images that represent a company, product or service. While many people refer to a brand as a logo, tag line or audio jingle, a brand is actually much larger. A brand is the essence or promise of what will be delivered or experienced.” Although that sums it up, a brand is much bigger than that. Think of your brand as a neon sign above your head shouting to the world what it is that you have to offer.
For the purpose of this article, think of yourself, your blog, your product, your business as a business. (Which, I think is a good practice anyway)
There are 10 biggies to keep in mind as you are defining your brand.
- What is one word to describe yourself? How can you relate this to your business?
- Be exclusive. Make people want to join “the most exclusive club” Who wants to join a club that invites everyone?
- Be Bold- make sure people remember you.
- Be honest about who you are and who your business is. It is much easier to create consistency if you keep this in mind.
- Tell the world How FABULOUS you are.
- Start branding now. The opportunities to express your unique brand are all around you.
- Keep it consistent across all media platforms. This is true with your personal pages as well. With the internet at our fingertips, it is so easy for potential “customers” to see your personal information. You don’t want to be turned down for an opportunity because of something inappropriate you said on Facebook.
- Make sure the image, color, and wording of your name and tagline match the brand you have created.
- Is there something you always say or wear? Include this in the brand. (Think Elizabeth Taylor and her Diamonds)
- Everyone has heard the saying “dress for the job you want, not the job you have,” the same goes for branding. Exude the image of the business you want, not the start-up you have. If you have the appropriate image, confidence, and the drive, it will fall into place.
Does your brand reflect who you are?
Does it need some help?
Do you have questions about this?
I don’t tweet as much as I used to… but I LOVE twitter. I think it is pure genius.
Twitter, by definition, is A series of short, high-pitched calls or sounds
Makes sense why Twitter is Twitter, doesn’t it.
I myself, have a hard time keeping up with ALL of the twitter lingo.
I have compiled a guide for you.
Tweet : A Short Update of what you are doing for about 140 characters.
Followers : People who are subscribed of your updates or fondly known as Tweeps.
FF- Follow Friday(#followfriday) A Twitter “endorsement” Tweeted show the user’s favorite people on twitter. (You could also just use #FF)
Hashtag #: A way of organizing your updates for Twitter search engine & to enable others to discover relevant posts. You can simply click on the hashtagged word and see the search results. (For example, the SITS girls use the following hashtag: #SITS31DBBB)
Those are the most basic of twitter definition.
Because most of us use Twitter via phone, there are also special commands for Twitter for sms.
Here they are:
When using these, always send to the twitter number.
ON turns on your authorized notifications
OFF, STOP, QUIET, END, and Cancel turn off your authorized notifications
FOLLOW [username] allows you to follow a specified user (example FOLLOW NIGHLON or F NIGHLON)
UNFOLLOW [username] allows you to unfollow someone you have previously followed
BLOCK [username] to block a user
@[username] + message - shows your Tweet as a reply directed at another person, and causes your Tweet to save in their mentions tab. (Example: @nighlon you tweet me right!)
D [username] + message - sends that person a direct message that goes to their device, and saves in their web archive.You can also use M [username] + message to send a private message!
RT [username] - sends that user’s latest Tweet to your followers (a retweet)
HELP - texting help or info to Twitter will bring up helpful tips.
SUGGEST - this command returns a listing of Twitter users’ accounts we think you might enjoy following.
These were just the very basic of commands, there are many, many more!
Today, I am doing a little something different. I have some questions for you!
1. What kind of twitter user are you?
2. What other kinds of tips would you like to see?
3. Would you like to see an interactive twitter guide on the NighLon app, when it is released?
4. Have you signed up for the new newsletter?