Posts Tagged by facebook
|July 6, 2012||Posted by nighlon under Facebook|
I’m finally getting back into the swing of things after being down for a while.
I have a brand new Facebook Friday for you!
Facebook recently released a new option for page administrators that could be extremely beneficial.
Facebook Offers is a free feature that will allow you to post special offers and discounts like a status update.
Once posted, all your fan has to do is click redeem offer. Once redeemed, they will receive an email that can be printed or displayed on their smart phone at the business. The offer will then be shared on their timeline and can be shared. Not only do you now have a simple way of getting offers to your fans, but you get even more publicity. What can be better?
This is where the sad part of my relationship with Facebook comes in. Facebook Offers are only being released to a certain number of fan pages at the moment. Facebook has stated that they plan to release this feature to all pages soon.
Its also pretty simple to set up.
To set up the offer, you simply have to go to your page, click the event+ section above the status update and input the offer information. I regret to inform you that I can’t actually show you how to do it, because I do not have it available to me yet.
However, because I do have a love/ hate relationship with Facebook, I will come up with a super amazing offer when it is rolled out to all pages.
In the meantime, I will give you a special offer through my Facebook Page, so be sure you are a fan- it will only last a limited time.
While waiting for Facebook Offers to be available on your page, you can always create an event like I did! (This is a hint for where to find the offer)
Do you have access to offers yet?
What Facebook Friday topics would you like to see?
|April 14, 2012||Posted by nighlon under Branding, Facebook, Social Networks|
Today, I am going to encourage you to monitor your Facebook insights, and show you how to do this!
This is super easy to accomplish!
From your admin panel on your Facebook page, find the section that says “insights” and click “see all”
The first tab is “Overview”
For measuring not only your fan engagement, but also help you track who is “talking” about your brand.
With the chart Facebook provides, you can see if your tactics are working or if you need to rethink your strategy.
It also allows you to compare your interactions with how often you post.
The second tab is “Likes”
Your likes are broken down into male/ female ratio and age.
There are comparison lists for countries, cities, and languages.
Where the traffic generated from that provided the “like”
The third tab is “Reach”
This tab is really handy.
It kind of combines all of the information so that you can get a better feel of it.
It will help you get a better feel of who your fans are.
The fourth tab is “Talking About This”
This tab is the most beneficial to pages with larger fan bases because “Demographic data for People Talking About This is only available when more than 30 people were talking about this Page in the 7 days preceding the last day of your selected date range.” According to Facebook.
However, you can see a chart of “who is talking about this” and “viral reach”
I urge you to dive into your insights and get to know them.
I’m sure it will help you figure out what kind of engagement your fans want.
Its is all about the fans, isn’t it.
|April 11, 2012||Posted by nighlon under Branding, Facebook, Other, Social Networks, Twitter|
This is one of the very first things I see each morning.
What is Klout, you ask?
Well, Klout defines themselves as: The standard measure of online influence.
I won’t go into my opinion of their definition, that is for another post!
I will share with you why I think it is important to keep track of your Klout score.
First, I want you to know that if you have a Facebook or Twitter account, you already have a Klout score, why not monitor it.
How Klout Works:
Klout uses a unique formula to track your tweets, posts, and other forms of communications on social networking sites. The formula consists of:
- Your true reach (how many people you actually influence)
- Amplification of your message (how often do people respond to your content)
- Your network size (along with how influential they are)
Because of the formula, it is not easy to just up your score.
How To Use Klout
I know that there are so many opinions on how to properly use Klout. I say, toss those out the virtual window. There is no way for a formula to determine how much you influence others. Yes, it can track interactions, but that is it. Don’t allow your Klout score to determine how you feel about your brand.
I urge you to not put all of your virtual eggs in the Klout basket, but still pay attention to your score. The reason for this is that potential clients, employers, sponsors, and your competition can see your Klout score. If you want to get attention or make money, a good Klout score is a must.
I track my score to make sure that I am being consistent. I do this by checking the topics Klout says I’m influential in, checking my Klout style, and keeping an eye on my score. I want to make sure that I am not only interacting with my followers enough, but also make sure that I am staying on track.
Tips For A High Klout Score
No, I don’t think your score has to be high to be an influential person. I also don’t think that your SCORE is all you should care about. I am sharing tips for a high score because these tips will help in all areas of social media.
- Create content others will want to share. Although I encourage you to share tidbits from your life, that isn’t all you should be sharing. It isn’t very likely that you will be retweeted when you post “blog surfing,” but if you also share what you are reading, and a link it has a higher possibility of being shared or responded to.
- Interact with your followers and those who follow you. Show a genuine interest.
- Start discussions. Ask questions. This is a great way to start interacting.
- Connect all of your networks. It will not lower your score if you have fewer interactions, but it may increase it.
- Build a community. Get to know your followers, and you will be interacting before you know it. Have conversations with your community.
- Interact with Influencers. Find out who they are in your niche, follow them, reply to them, and retweet them.
- Schedule tweets. Use an app like Bufferapp to schedule your tweets for peek viewing time. You can also use it to make sure you get tweets out, even when you have a busy day.
Do you have a high score? What is your secret?
Do you want to improve your score? What do you need help with?
(pssst… don’t forget to sign up for the new newsletter)
|April 8, 2012||Posted by nighlon under Blogging Tips, Branding, Social Networks, Traditional Marketing, Twitter, Uncategorized|
A #Hashtag (#) is basically a call signal for searches within twitter. I think #hashtags are not utilized enough, I am even guilty of this.
There are so many posts I could write about how to use #hashtags, but I have something different in mind for you today. I am going to share tips with you on creating a successful #hashtag campaign. I promise, you will enjoy it.
1. My first tip is something that seems obvious enough, but I don’t see bloggers using this enough. Use your own brand in the #hashtag, but be sure to make it catchy. For instance use #wearnighlons instead of #nighlon or #marketing. You could, however use your #campaignname along with a #subject. For example:
Using this technique will not only get your brand seen, but it will also allow #tweeps to get an idea of what you are all about.
The #hashtag #wearnighlons also grabs attention because it invokes curiosity.
I do want to mention that sometimes a #hashtag without the brand name is appropriate, but you have to have the marketing power at your disposal. If you don’t you run the risk of it being tossed by the wayside.
2. Make sure you don’t piggyback on funny #hashtags like #thisisthelife or #worstdayever. Come up with something unique, so that when people see it, they respond in a way that reflects your brand.
3. Include your #hashtag on photos on your blog, cover photo for Faceboook, Twitter background, emails, Facebook posts, and even wheharing posts that pertain to your own brand. For instance, if I were sharing a post on Facebook that someone else wrote, but that applied to what I do, I might share it like this:
4. Monitor the Campaign and respond to those using your #hashtag! I cannot stress enough how important it is to interact with people on twitter who take the time to not only retweet and respond, but also to use a #hashtag you have designated for your brand. Although there are tools out there to do this, like hashtags.org, you can do it by simply typing it into the search bar on Twitter.
5. Use your own #hashtag- I know it sounds obvious, but tweet thing related to your campaign and include your #hashtag.
6. Urge your Twitter followers, blog readers, friends, and Facebook fans to tweet using your #hashtag. While you are at it, return the favor. Tweet using #hashtags from other campaigns.
7. Be aware of the risks. It can happen, your #hashtag can be hijacked and used to say negative things about your brand. #McDStories and #Shamrocking (also from McDonalds) both got hijacked. Even though this isn’t as common as it could be, it does happen. This is another reason to be diligent in monitoring the campaign.
Try your #hashtag out with people you know. We all have friends that can turn anything snarky. Ask them for input before going live.
Remember that there is always the possiblity of a negative reaction when launching a branding or marketing campaign. We as brands have to make sure to stay aware of what is being said and to take steps to curb the negative reaction.
I hate to admit that I do not use #hashtags as much as I should, but I love the potential they have. I urge you in joining me to make an effort to use #hashtags more often!
I urge you to start a #hashtag campaign today! I did!
Do you have a #hashtag or #twitter tip you would like to share?
Tweet it to @nighlon using #wearnighlons
|April 6, 2012||Posted by nighlon under Facebook|
It was quite lucky that the “F” day for Blogging from A to Z happened on Friday! How perfect is that?
Today, I am not sharing a tutorial or how-to, but etiquette instead.
Not only is marketing and branding new to a lot of people, so is social networking.
I’m going to share some Facebook etiquette with you so that you can not only stay true to your brand, but also prevent you from having to take damage control actions. (Its always better to prevent than have to make up for it)
To me, the most important thing, in my opinion, is to think of how you would like to be marketed to. All of us have had experiences with something being shoved in our faces over and over again. Our reaction is not to buy the product so that it will go away, its annoyance. We no longer want to work with these people because they have crossed a virtual line.
Here are some tips to help you stay on the right side of that line.
- Don’t look like a marketing newbie. Stay away from spamming friends, groups, and other pages.
- Share valuable insights and tips on your page. Have conversations with fans, don’t just post links to your site/ blog over and over.
- Get to know people on Facebook before pitching to them. If you just send a general “my product/ idea is amazing” you will most likely just get ignored. Have dialog with potential sponsors, partners, and customers. When it comes time to pitch, you will be glad that you have gotten to know them.
- Interact with people using your real name- people want to know who they are working with.
- Build a relationship with your fans- this is the most valuable asset a company can have.
- Keep your personal stuff on your own stream. Sometimes it may crossover, but don’t post things that are for friends and family on your fan page. However, it is proper etiquette to post business stuff on your personal page.
Remember that Facebook, more so than Twitter and other social networks, is extremely personal.
It is where we interact with friends and family. We share photos of our families and share our major life events.
With Facebook we have to find the perfect balance of work and home life. It is difficult, but can be done if we think about how we personally react to marketing techniques.
What is your favorite/ least favorite Facebook tactic?
|March 30, 2012||Posted by nighlon under Facebook, Social Networks, The Best of the Web|
Ready-Or-Not, Facebook is all Timeline now!
I hope you are all prepared for this, with a plan in action. If not, read this post!
In honor of Today being the big day, I am sharing some tips on where to find things on the timeline.
(Thanks to my dear friend Pamela for the idea!)
These are just basic locations for features.
I am borrowing my Misfit Bloggers’ pages for this task, so feel free to stop buy and share some love and likes!
(All the pages are linked!)
I personally prefer the timeline!
What do you think? Do you have any tips? Any questions?
What would you like to see in a future Facebook Friday?
|March 23, 2012||Posted by nighlon under Facebook, Other, Social Networks, Twitter|
This week I am sharing with you my Top 10 Facebook pages apps. There are 12 spaces (9 being in a drop down menu). The first one, by default, will always be photos. One of them will be likes. Have fun with the rest!
- Paper.li is an amazing service I use. It gathers stories from your social networks and arranges them by subject matter. To use this app, simply go to their page. Then, on the left menu, click the paper.li link. It will help you install this app.
- Networked Blogs is a great way to show your feed. If you already have Networked blogs, just go to the app and you will be walked through the process. (It may already be on your timeline). If you do not have Networked blogs-, you really should! – That is for another post!
- Twittus may just be my favorite app yet. #ILOVETWITTER, but never really liked posting my tweets to Facebook. Now, however, I can display them in their own box! This is pretty exciting. Twittus is actually on your own profile, but what a great way to advertise!
- The DoJo Twitter Feed from AppSumo allows you to share your tweets on your timeline. The other cool feature of DoJo Twitter Feed is that fans can retweet and reply right from your timeline.
- The MailChimp allows you to create a tab for fans to subscribe to your newsletter. Pretty Handy!
- Contact Me “The easiest way to organize and grow your business” creates contact forms that can be accessed via tabs on the timeline. Use this to reel in new clients or to work with other brands. How you use contact forms is reliant on your specific business/ blog. That being said, I’m sure they can be beneficial to everyone!
- SurveyMonkey! It’s pretty obvious that this app allows you to create surveys, but its more than just a poll. SurveyMonkey allows you to create the survey/ poll, send it to fans, and even embed the survey into your timeline or post a link on your wall. It is great for anyone wanting fan feedback!
- Professional allows you to add a page to your timeline to showcase your portfolio and experiences.
- Promo allows you to create your own promotions for your brand. It will make giving something away in exchange for a like so much easier.
- FaqPage allows you to create a tab for frequently asked questions. This is great for all types of brands.
|March 16, 2012||Posted by nighlon under Branding, Facebook, Social Networks|
I was going to write about apps that can improve your timeline, but I’ve had someone point out a need for my readers. For today’s Facebook lesson, I will recap the amazing features of the Timeline, as well as give you some tips to make your Timeline fan page FABulous! I understand that some of you are probably still dragging your feet and hoping Mark Zuckerberg will not force you go have the Timeline. I understand the hesitation, but I urge you to jump on the bandwagon. I am sure that when you do, you will love it. It really has amazing features that will be greatly beneficial to your brand! (Besides, it will be automatically changed on March 30, even if you fight it!)
FABulous features of the Timeline:
- You can delete stories/ posts you don’t want everyone to see. Is a certain posts no longer relevant to your brand, or have you made a mistake? This can fix it. (See damage control)
- The Timeline can go back to the very beginning of your brand, not just when you joined Facebook. Take advantage of this. It is a great way to let people get to know you without directing them to an about page.
- You can highlight special days in your life, and even choose a photo to represent it. (just click the star icon) You can use this to bring more attention to certain blog posts, highlight giveaways and contests, hitting a milestone, or even to share quotes relevant to your brand.
- You can even add significant events in your company/ brand/ blog! Use this fun feature to add major milestones such as reaching a certain number of followers, joining a big project, releasing a product, or even adding an employee/ parter.
- You can even edit information within a certain post, like adding a location, by hitting the pencil icon.
Here are some tips to help you get your Timeline set up:
- You have 7 days from the time you choose to switch before you have to make it live. use this time to play around with it and get it set up. If you are happy with it before those days are up, feel free to publish it.
- Use a cover photo that illustrates your brand perfectly. Use a image with a width of 851 pixels by 315 pixels. There are some rules Facebook has set up for these images though. So be sure to follow them, or your account can be suspended. The rules are below.
- All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines.
Covers may not include:i. price or purchase information, such as “40% off” or “Download it on socialmusic.com”;ii. contact information such as a website address, email, mailing address, or information that should go in your Page’s “About” section;iii. references to Facebook features or actions, such as “Like” or “Share” or an arrow pointing from the cover photo to any of these features; oriv. calls to action, such as “Get it now” or “Tell your friends.”
(rules directly from http://www.facebook.com/page_guidelines.php)
|March 9, 2012||Posted by nighlon under Facebook, Social Networks|
I have found that there is definitely a learning curve with the Timeline for Brands. I finally have the basics figured out. Of course, you guys get to benefit from this. This is what we are focusing on today:
What you will learn today:
1. How to specify which tabs to display.
2. How to Change the banner for your tabs.
3. How to manage what is displayed in the about area.
These are fairly simple things to change, but there aren’t many of us that have the time to sit and figure it all out. (Its my job!) I’ve taken care of the leg work for you, so you can get it done and get back to your passion. Sounds good, doesn’t it?
How to specify which tabs to display:
This is really great for marketing because you can decide which apps you want to display.
Click on the drop down with the number (mine is 16), you will see a box showing all of your page apps.
Choose one you want to be featured.
Click the pencil, for the drop down.
Choose which you want to switch it with (one of the 4 that are already featured)
note: Photos must stay the first.
How to Change the banner for your tabs.
Scroll to the very top of your timeline (above the cover photo) to your Admin Panel
Click Manage, then Edit Page from the drop down
Select Apps from the left menu,
Choose an app that you want to change the image for.
Click edit setting under the description.
In the pop up, click “change” beside custom tab image.
Upload your photo.
That was easy, too!
How to manage what is displayed in the about area.
This is another great place you can promote your brand.
Click on the about rectangle.
Edit the areas of your choice.
Keep in mind: Not all fields are present from the main page, so play around with it and decide what works best for your brand.
You can put as much information here as you want, when the “fan” clicks about they see the information too!
I know a lot of people were not very excited about this change, but I believe there is a lot of untapped potential in the timeline.
I think the timeline is the best layout for brands. I have many many ideas to share with you in the future.
Coming soon: #TwitterForMisfits
Make sure you are subscribed to the newsletter, the first goes out Sunday.
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|March 4, 2012||Posted by nighlon under Branding, Facebook, NighLon Updates, Social Networks, The Best of the Web, Twitter, Uncategorized|
In last week’s post, I mentioned that the Best of the Web would be a little bit different for several weeks. The reason being that my group of Misfit Blogger Buddies and I are doing blog critiques. This week is NighLon’s week to be critiqued. What this means for you: Today’s post is a little different and there will be some fabulous changes in the weeks to come. We all need to take a step back and let others give us feedback on our blogs. This is exactly what I am doing. NighLon is not only getting some great feedback, but some amazing ideas from the other misfit bloggers!
Now, I will get to today’s special post: a call for sponsors. Besides consultations, start up, and design services; NighLon is now offering advertisement space for rent.
161 unique visitors a day, totaling to 209 page views. (Many of which are very loyal readers)
NighLon has a direct network of 1074 people via Facebook and Twitter.
Klout score of +54, with influence in 7 topics.
What you get:
I am charging a flat rate of $50 dollars a month for ad space. However, this includes more than just a square on the sidebar. It also comes in two options.
Ad size choices:
300 x 100 (one offered a month) [reference: the for rent button on the sidebar]
150 x150 (two offered a moth)
These will be located on the sidebar where the “This space for rent” button is. I will only be offering 3 spaces a month, but If I am filled up, I will definitely be happy to work with you.
Other benefits of advertising on NighLon include:
One sponsors highlight post a month.
One “please follow” tweet a month
#hashtag of your choice used once a day
One Facebook Share a week
I will add your advertisement to the weekly newsletter for the month
I will also add your advertisement to my email signature for the month
I can also help design your ad.
If you need more time to advertise or need a bigger ad space, email me and we will discuss it.
If you want to use just a few of my services, NighLon can work with that as well.
This has been my call for sponsorships, if you are interested, email me at email@example.com
Keep calm and advertise with NighLon!