Posts Tagged by fan page
|April 6, 2012||Posted by nighlon under Facebook|
It was quite lucky that the “F” day for Blogging from A to Z happened on Friday! How perfect is that?
Today, I am not sharing a tutorial or how-to, but etiquette instead.
Not only is marketing and branding new to a lot of people, so is social networking.
I’m going to share some Facebook etiquette with you so that you can not only stay true to your brand, but also prevent you from having to take damage control actions. (Its always better to prevent than have to make up for it)
To me, the most important thing, in my opinion, is to think of how you would like to be marketed to. All of us have had experiences with something being shoved in our faces over and over again. Our reaction is not to buy the product so that it will go away, its annoyance. We no longer want to work with these people because they have crossed a virtual line.
Here are some tips to help you stay on the right side of that line.
- Don’t look like a marketing newbie. Stay away from spamming friends, groups, and other pages.
- Share valuable insights and tips on your page. Have conversations with fans, don’t just post links to your site/ blog over and over.
- Get to know people on Facebook before pitching to them. If you just send a general “my product/ idea is amazing” you will most likely just get ignored. Have dialog with potential sponsors, partners, and customers. When it comes time to pitch, you will be glad that you have gotten to know them.
- Interact with people using your real name- people want to know who they are working with.
- Build a relationship with your fans- this is the most valuable asset a company can have.
- Keep your personal stuff on your own stream. Sometimes it may crossover, but don’t post things that are for friends and family on your fan page. However, it is proper etiquette to post business stuff on your personal page.
Remember that Facebook, more so than Twitter and other social networks, is extremely personal.
It is where we interact with friends and family. We share photos of our families and share our major life events.
With Facebook we have to find the perfect balance of work and home life. It is difficult, but can be done if we think about how we personally react to marketing techniques.
What is your favorite/ least favorite Facebook tactic?
|March 30, 2012||Posted by nighlon under Facebook, Social Networks, The Best of the Web|
Ready-Or-Not, Facebook is all Timeline now!
I hope you are all prepared for this, with a plan in action. If not, read this post!
In honor of Today being the big day, I am sharing some tips on where to find things on the timeline.
(Thanks to my dear friend Pamela for the idea!)
These are just basic locations for features.
I am borrowing my Misfit Bloggers’ pages for this task, so feel free to stop buy and share some love and likes!
(All the pages are linked!)
I personally prefer the timeline!
What do you think? Do you have any tips? Any questions?
What would you like to see in a future Facebook Friday?
|March 16, 2012||Posted by nighlon under Branding, Facebook, Social Networks|
I was going to write about apps that can improve your timeline, but I’ve had someone point out a need for my readers. For today’s Facebook lesson, I will recap the amazing features of the Timeline, as well as give you some tips to make your Timeline fan page FABulous! I understand that some of you are probably still dragging your feet and hoping Mark Zuckerberg will not force you go have the Timeline. I understand the hesitation, but I urge you to jump on the bandwagon. I am sure that when you do, you will love it. It really has amazing features that will be greatly beneficial to your brand! (Besides, it will be automatically changed on March 30, even if you fight it!)
FABulous features of the Timeline:
- You can delete stories/ posts you don’t want everyone to see. Is a certain posts no longer relevant to your brand, or have you made a mistake? This can fix it. (See damage control)
- The Timeline can go back to the very beginning of your brand, not just when you joined Facebook. Take advantage of this. It is a great way to let people get to know you without directing them to an about page.
- You can highlight special days in your life, and even choose a photo to represent it. (just click the star icon) You can use this to bring more attention to certain blog posts, highlight giveaways and contests, hitting a milestone, or even to share quotes relevant to your brand.
- You can even add significant events in your company/ brand/ blog! Use this fun feature to add major milestones such as reaching a certain number of followers, joining a big project, releasing a product, or even adding an employee/ parter.
- You can even edit information within a certain post, like adding a location, by hitting the pencil icon.
Here are some tips to help you get your Timeline set up:
- You have 7 days from the time you choose to switch before you have to make it live. use this time to play around with it and get it set up. If you are happy with it before those days are up, feel free to publish it.
- Use a cover photo that illustrates your brand perfectly. Use a image with a width of 851 pixels by 315 pixels. There are some rules Facebook has set up for these images though. So be sure to follow them, or your account can be suspended. The rules are below.
- All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines.
Covers may not include:i. price or purchase information, such as “40% off” or “Download it on socialmusic.com”;ii. contact information such as a website address, email, mailing address, or information that should go in your Page’s “About” section;iii. references to Facebook features or actions, such as “Like” or “Share” or an arrow pointing from the cover photo to any of these features; oriv. calls to action, such as “Get it now” or “Tell your friends.”
(rules directly from http://www.facebook.com/page_guidelines.php)
|February 27, 2012||Posted by nighlon under Facebook, Social Networks|
I know I normally post Facebook lessons on Fridays, but this one CANNOT wait!
Because we don’t have that much time left to wait (I am so excited!) I will share a few tips with you on how to prepare for the Timeline for Facebook pages.
Note: Because we do not know what features will be available to the brand pages, we can only speculate based on what is currently offered along with the offerings for Facebook profile Timelin.
- Decide on featured events. Remember that you can go back to the beginning of your business/ blog/ website. Go ahead and prepare dates and images to go with these.
- Make sure your page admins are correct. You don’t want someone who is no longer part of the organization to add/ delete things.
- Make sure you are updating your page, it will make editing your timeline much easier!
- Decide on a process for choosing featured posts. You could feature events, posts, giveaways, or even what fans say about your organization.
- Go ahead and decide on a cover photo. This will need to be an image width of 851 pixels by 315 pixels.
|February 25, 2012||Posted by nighlon under Facebook, Other, Reviews, Social Networks, Uncategorized|
I have not posted a Facebook Friday for you guy in a couple of weeks, so I have some fun stuff today!
First, I have some very exciting news.
Lets travel back to this post.
I mentioned that the timeline would be AMAZING for fan pages.
Well, guess what! Fan Pages are getting the Timeline at some point in march.
Get ready, this will be exciting.
Today, I am sharing with you an amazing app for Facebook Timeline.
(You can also use it for blogs and twitter)
Drum roll please… Playlist.com
When you find the music you want, click on the title to listen.
Click on the + sign to add it to your playlist.
For demonstration purposes, I searched for The Beatles and found “Let It Be”
I am currently listening to it (smiling to myself), and added to my playlist.
After you have your songs selected, just click on the Playlists tab.
From here, you can link to your playlist or share on Facebook.
I shared it on Facebook!
I really like that it is simple and even on the timeline it doesn’t take over like a lot of apps do.
Another great feature is that you can have a custom url. For instance, mine is www.playlist.com/nighlon.
This may just be my favorite app yet!
Explore and listen to some great music.
|February 4, 2012||Posted by nighlon under Blogging Tips, Facebook, Social Networks, Tech Tips|
Yay! We finally get into the fun stuff now!
I am so excited to share with you all the fun things you can do with Facebook to market yourself.
Today, I will share my favorite facebook landing pages, touch on all of the amazing apps you can use to improve your fanpage, and give you a step-by-step guide to setting up your landing page.
First, here are my favorite landing pages:
All of these ads have one thing in common, besides an amazing design.
They all contain a call to action. It doesn’t matter if you are giving information, a service, or a product; let your fans know what they will benefit from you. For example, here is mine (before the redesign)
My call to action tells you that if you “like” my page, you will receive marketing information.
A good fanpage will also include a link to your site/ blog.
Here are some amazing thing you can do with your fanpage:
Give “fans only” content/ products. I have seen many companies give away graphics if you “like” them.
You can even hold a giveaway for when you receive x number of followers.
Use it as a landing page for all of your networks
Show off your work.
Honestly, the possibilities are endless.
The lesson for today: creating a simple landing page:
*remember* if you need my help, I am happy to assist!
Because I try to make my “lessons” simple enough for anyone who can open a browser, this lesson will be for the simplest of fan pages.
I will however, share more complex ones in the future.
Because I want to completely start a new campaign, I am going to use CoolMojito
1. Go to http://www.coolmojito.com/
2. In the menu, select sign up FREE, and you can sign up using Facebook login
3. Click “create a page”
4. In the pop-up, name your page and select main as the category
5. Scroll through the options and select a theme.
6. I chose a simple one with a single page since this is a beginner’s tutorial.
7. After you select the layout you want, just play around with all the options to create the look you want.
Note: this builder features a wide range of options for all levels of experience.
I went with a blank template so that I could drag and drop the elements I prefer.
Tips: you can use your logo, header, picture of yourself, or really anything that you feel is a acceptable brand image
Be sure to include what you will offer your readers/ fans!
Also- include some links to favorite posts and to your other social media profiles.
Be sure to save often, I had to start over once!
8. Once you are happy with your design, click “save and continue” at the bottom of the page.
9. You will now see a preview of your creation.
10. Select the appropriate options on the left sidebar.
You can see the preview as you try out options.
11. Select “publish changes” and you can choose to preview your page.
Now, you have to make sure that it is the default landing page for your fan page.
This is really simple!
1. Go to your fan page
2. Click “Edit Info” under the title of your page
3. Select “manage permissions” on the left side of your page
4. There will be a drop down menu beside “default landing tab”
5. Select where you want visitors to land
(If you are using coolmojito, you should choose “home”)
6. Select “Save Changes” at the bottom.
Now, you are all set with a fabulous landing page.
Go here to see what I created: NighLon fan page
I hope you enjoyed this lesson.
Coming up: Adding features to your landing page and image layouts for profile picture
Just comment below if you need help with any of this, I will be glad to help!
|January 19, 2012||Posted by nighlon under Facebook, Social Networks|
As promised, I am starting a blog series.
A weekly tip/ tutorial on using Facebook for marketing.
With this being the first in the series, there will be improvements as we move along.
Lesson 1: Setting up a page.
A Facebook fanpage is a very important marketing tool for brands.
Before you can begin implementing this amazing tool, first you have to own one!
(If you already have one, I will have other advice for you after the tutorial)
1. At the very bottom of the Facebook homepage, click “create a page”
this is the screen you will be directed to:
|January 1, 2012||Posted by nighlon under Facebook, Reviews, Social Networks|
I have written before about how much I love Facebook, yet I hate it all at the same time.
There is another installment of this: The Facebook Timeline
I got my timeline several months ago as a special release to developers only.
I love the idea of it.
However, If you play games, its not so great when it starts.
The reason for this is when others go to your wall, its hard to fine all of the game posts.
Its wonderful for just pictures, status updates, and the new addition of LIFE EVENTS.
I LOVE this new addition.
I went through and added all of my biggest life events; like my wedding, when my son was born, and when I started NighLon!
|September 29, 2011||Posted by nighlon under Blogging Tips, Branding, Facebook, NighLon Updates, Social Networks|
Behold the email I received today!
I enjoy playing around with Wix to create webpages.
However, I have discovered that for my own personal style, WIX is best for splash pages ; versus full blown websites.
I wanted to make an amazing landing page for my Facebook fan page, but honestly thought that I would have to do some serious coding to accomplish this. Then, like magic, this email appeared in my inbox!
Just go to WIX
Sign up for a free account
Choose a Facebook template
Edit to your liking
Save (choose name)
Then, WIX will walk you through setting your site as your landing page in Facebook
It’s really pretty simple!
I still want to play around with it and tweak a bit, but this is a start.
There are so many things you can incluede:
Play around with it, and let me know what you come up with.