Posts Tagged by hashtags
|April 8, 2012||Posted by nighlon under Blogging Tips, Branding, Social Networks, Traditional Marketing, Twitter, Uncategorized|
A #Hashtag (#) is basically a call signal for searches within twitter. I think #hashtags are not utilized enough, I am even guilty of this.
There are so many posts I could write about how to use #hashtags, but I have something different in mind for you today. I am going to share tips with you on creating a successful #hashtag campaign. I promise, you will enjoy it.
1. My first tip is something that seems obvious enough, but I don’t see bloggers using this enough. Use your own brand in the #hashtag, but be sure to make it catchy. For instance use #wearnighlons instead of #nighlon or #marketing. You could, however use your #campaignname along with a #subject. For example:
Using this technique will not only get your brand seen, but it will also allow #tweeps to get an idea of what you are all about.
The #hashtag #wearnighlons also grabs attention because it invokes curiosity.
I do want to mention that sometimes a #hashtag without the brand name is appropriate, but you have to have the marketing power at your disposal. If you don’t you run the risk of it being tossed by the wayside.
2. Make sure you don’t piggyback on funny #hashtags like #thisisthelife or #worstdayever. Come up with something unique, so that when people see it, they respond in a way that reflects your brand.
3. Include your #hashtag on photos on your blog, cover photo for Faceboook, Twitter background, emails, Facebook posts, and even wheharing posts that pertain to your own brand. For instance, if I were sharing a post on Facebook that someone else wrote, but that applied to what I do, I might share it like this:
4. Monitor the Campaign and respond to those using your #hashtag! I cannot stress enough how important it is to interact with people on twitter who take the time to not only retweet and respond, but also to use a #hashtag you have designated for your brand. Although there are tools out there to do this, like hashtags.org, you can do it by simply typing it into the search bar on Twitter.
5. Use your own #hashtag- I know it sounds obvious, but tweet thing related to your campaign and include your #hashtag.
6. Urge your Twitter followers, blog readers, friends, and Facebook fans to tweet using your #hashtag. While you are at it, return the favor. Tweet using #hashtags from other campaigns.
7. Be aware of the risks. It can happen, your #hashtag can be hijacked and used to say negative things about your brand. #McDStories and #Shamrocking (also from McDonalds) both got hijacked. Even though this isn’t as common as it could be, it does happen. This is another reason to be diligent in monitoring the campaign.
Try your #hashtag out with people you know. We all have friends that can turn anything snarky. Ask them for input before going live.
Remember that there is always the possiblity of a negative reaction when launching a branding or marketing campaign. We as brands have to make sure to stay aware of what is being said and to take steps to curb the negative reaction.
I hate to admit that I do not use #hashtags as much as I should, but I love the potential they have. I urge you in joining me to make an effort to use #hashtags more often!
I urge you to start a #hashtag campaign today! I did!
Do you have a #hashtag or #twitter tip you would like to share?
Tweet it to @nighlon using #wearnighlons
|March 4, 2012||Posted by nighlon under Branding, Facebook, NighLon Updates, Social Networks, The Best of the Web, Twitter, Uncategorized|
In last week’s post, I mentioned that the Best of the Web would be a little bit different for several weeks. The reason being that my group of Misfit Blogger Buddies and I are doing blog critiques. This week is NighLon’s week to be critiqued. What this means for you: Today’s post is a little different and there will be some fabulous changes in the weeks to come. We all need to take a step back and let others give us feedback on our blogs. This is exactly what I am doing. NighLon is not only getting some great feedback, but some amazing ideas from the other misfit bloggers!
Now, I will get to today’s special post: a call for sponsors. Besides consultations, start up, and design services; NighLon is now offering advertisement space for rent.
161 unique visitors a day, totaling to 209 page views. (Many of which are very loyal readers)
NighLon has a direct network of 1074 people via Facebook and Twitter.
Klout score of +54, with influence in 7 topics.
What you get:
I am charging a flat rate of $50 dollars a month for ad space. However, this includes more than just a square on the sidebar. It also comes in two options.
Ad size choices:
300 x 100 (one offered a month) [reference: the for rent button on the sidebar]
150 x150 (two offered a moth)
These will be located on the sidebar where the “This space for rent” button is. I will only be offering 3 spaces a month, but If I am filled up, I will definitely be happy to work with you.
Other benefits of advertising on NighLon include:
One sponsors highlight post a month.
One “please follow” tweet a month
#hashtag of your choice used once a day
One Facebook Share a week
I will add your advertisement to the weekly newsletter for the month
I will also add your advertisement to my email signature for the month
I can also help design your ad.
If you need more time to advertise or need a bigger ad space, email me and we will discuss it.
If you want to use just a few of my services, NighLon can work with that as well.
This has been my call for sponsorships, if you are interested, email me at email@example.com
Keep calm and advertise with NighLon!
|February 2, 2012||Posted by nighlon under Branding, Social Networks, Twitter, Uncategorized|
I don’t tweet as much as I used to… but I LOVE twitter. I think it is pure genius.
Twitter, by definition, is A series of short, high-pitched calls or sounds
Makes sense why Twitter is Twitter, doesn’t it.
I myself, have a hard time keeping up with ALL of the twitter lingo.
I have compiled a guide for you.
Tweet : A Short Update of what you are doing for about 140 characters.
Followers : People who are subscribed of your updates or fondly known as Tweeps.
FF- Follow Friday(#followfriday) A Twitter “endorsement” Tweeted show the user’s favorite people on twitter. (You could also just use #FF)
Hashtag #: A way of organizing your updates for Twitter search engine & to enable others to discover relevant posts. You can simply click on the hashtagged word and see the search results. (For example, the SITS girls use the following hashtag: #SITS31DBBB)
Those are the most basic of twitter definition.
Because most of us use Twitter via phone, there are also special commands for Twitter for sms.
Here they are:
When using these, always send to the twitter number.
ON turns on your authorized notifications
OFF, STOP, QUIET, END, and Cancel turn off your authorized notifications
FOLLOW [username] allows you to follow a specified user (example FOLLOW NIGHLON or F NIGHLON)
UNFOLLOW [username] allows you to unfollow someone you have previously followed
BLOCK [username] to block a user
@[username] + message - shows your Tweet as a reply directed at another person, and causes your Tweet to save in their mentions tab. (Example: @nighlon you tweet me right!)
D [username] + message - sends that person a direct message that goes to their device, and saves in their web archive.You can also use M [username] + message to send a private message!
RT [username] - sends that user’s latest Tweet to your followers (a retweet)
HELP - texting help or info to Twitter will bring up helpful tips.
SUGGEST - this command returns a listing of Twitter users’ accounts we think you might enjoy following.
These were just the very basic of commands, there are many, many more!
Today, I am doing a little something different. I have some questions for you!
1. What kind of twitter user are you?
2. What other kinds of tips would you like to see?
3. Would you like to see an interactive twitter guide on the NighLon app, when it is released?
4. Have you signed up for the new newsletter?