Posts Tagged by social media
|December 5, 2012||Posted by nighlon under Blog Bling, Blogging Tips, Branding, Fabulously Geeky, Facebook, Geek Out, Holidays, Other, Social Networks, Twitter|
I finally reached that huge milestone on Twitter and I want to give my followers the chance to win a Social Media Package from NighLon Solutions. (When the giveaway ends, there will be something special for everyone!)
This is a $150 value that includes everything you need to revamp or begin your social media presence. As an added bonus, you will receive hints and tips from me as we go through the process of developing your design. I will even incorporate your existing images if you choose.
There are 3 easy ways to enter and one lucky person with get the loot!
|April 24, 2012||Posted by nighlon under Branding, Social Networks, Traditional Marketing|
Today, I want to encourage you to think of your brand as an umbrella. There are two ways to look at this. Your brand encompasses more than just your logo. It is all of the things that signify your company (or blog). So, all that your brand consists of falls under the umbrella. Taking into another perspective, your brand can shield your company from negativity. When your business (or blog) has a strong brand image that your customers or readers not only identify with, but have a consistent view of, it is harder for a single negative experience to tarnish your image.
Under the umbrella of your brand:
Your image as a whole
Shield your brand from the theoretical rain.
Great Customer Service
Listening To Your Customers (or readers)
Use Social Media for Damage Control
Remain professional during negative crisis
Respond immediately and apologize for your customer’s inconvenience
Inform your customers of the your action taken to resolve the issue
Have a communication channel to handle all complaints
Generate more positive buzz
Monitor your brand name with Google Alert
Remember that your brand is an umbrella. Not only does it encompass many aspects of your company (or blog), but a strong brand image can protect your image.
Tomorrow: A peak at my blog and let’s visit my friend.
|April 11, 2012||Posted by nighlon under Branding, Facebook, Other, Social Networks, Twitter|
This is one of the very first things I see each morning.
What is Klout, you ask?
Well, Klout defines themselves as: The standard measure of online influence.
I won’t go into my opinion of their definition, that is for another post!
I will share with you why I think it is important to keep track of your Klout score.
First, I want you to know that if you have a Facebook or Twitter account, you already have a Klout score, why not monitor it.
How Klout Works:
Klout uses a unique formula to track your tweets, posts, and other forms of communications on social networking sites. The formula consists of:
- Your true reach (how many people you actually influence)
- Amplification of your message (how often do people respond to your content)
- Your network size (along with how influential they are)
Because of the formula, it is not easy to just up your score.
How To Use Klout
I know that there are so many opinions on how to properly use Klout. I say, toss those out the virtual window. There is no way for a formula to determine how much you influence others. Yes, it can track interactions, but that is it. Don’t allow your Klout score to determine how you feel about your brand.
I urge you to not put all of your virtual eggs in the Klout basket, but still pay attention to your score. The reason for this is that potential clients, employers, sponsors, and your competition can see your Klout score. If you want to get attention or make money, a good Klout score is a must.
I track my score to make sure that I am being consistent. I do this by checking the topics Klout says I’m influential in, checking my Klout style, and keeping an eye on my score. I want to make sure that I am not only interacting with my followers enough, but also make sure that I am staying on track.
Tips For A High Klout Score
No, I don’t think your score has to be high to be an influential person. I also don’t think that your SCORE is all you should care about. I am sharing tips for a high score because these tips will help in all areas of social media.
- Create content others will want to share. Although I encourage you to share tidbits from your life, that isn’t all you should be sharing. It isn’t very likely that you will be retweeted when you post “blog surfing,” but if you also share what you are reading, and a link it has a higher possibility of being shared or responded to.
- Interact with your followers and those who follow you. Show a genuine interest.
- Start discussions. Ask questions. This is a great way to start interacting.
- Connect all of your networks. It will not lower your score if you have fewer interactions, but it may increase it.
- Build a community. Get to know your followers, and you will be interacting before you know it. Have conversations with your community.
- Interact with Influencers. Find out who they are in your niche, follow them, reply to them, and retweet them.
- Schedule tweets. Use an app like Bufferapp to schedule your tweets for peek viewing time. You can also use it to make sure you get tweets out, even when you have a busy day.
Do you have a high score? What is your secret?
Do you want to improve your score? What do you need help with?
(pssst… don’t forget to sign up for the new newsletter)
|April 6, 2012||Posted by nighlon under Facebook|
It was quite lucky that the “F” day for Blogging from A to Z happened on Friday! How perfect is that?
Today, I am not sharing a tutorial or how-to, but etiquette instead.
Not only is marketing and branding new to a lot of people, so is social networking.
I’m going to share some Facebook etiquette with you so that you can not only stay true to your brand, but also prevent you from having to take damage control actions. (Its always better to prevent than have to make up for it)
To me, the most important thing, in my opinion, is to think of how you would like to be marketed to. All of us have had experiences with something being shoved in our faces over and over again. Our reaction is not to buy the product so that it will go away, its annoyance. We no longer want to work with these people because they have crossed a virtual line.
Here are some tips to help you stay on the right side of that line.
- Don’t look like a marketing newbie. Stay away from spamming friends, groups, and other pages.
- Share valuable insights and tips on your page. Have conversations with fans, don’t just post links to your site/ blog over and over.
- Get to know people on Facebook before pitching to them. If you just send a general “my product/ idea is amazing” you will most likely just get ignored. Have dialog with potential sponsors, partners, and customers. When it comes time to pitch, you will be glad that you have gotten to know them.
- Interact with people using your real name- people want to know who they are working with.
- Build a relationship with your fans- this is the most valuable asset a company can have.
- Keep your personal stuff on your own stream. Sometimes it may crossover, but don’t post things that are for friends and family on your fan page. However, it is proper etiquette to post business stuff on your personal page.
Remember that Facebook, more so than Twitter and other social networks, is extremely personal.
It is where we interact with friends and family. We share photos of our families and share our major life events.
With Facebook we have to find the perfect balance of work and home life. It is difficult, but can be done if we think about how we personally react to marketing techniques.
What is your favorite/ least favorite Facebook tactic?
|March 15, 2012||Posted by nighlon under Blogging Tips, Branding|
I spilled wine on myself in front of THE DRIFTERS.
The Drifters… yes, THE Drifters!
I’m taking you back several years.
I was 20.
I was working at a local restaurant/ bar/ concert venue/ resort.
It was a really nice place, and I made great tips.
(No, I’m not talking the kind that make me bruise myself)
While working there, several big name musicians played concerts.
This was my favorite part of the job- in my early 20s, I was a concert junkie.
I worked a once-in-a-lifetime show, and even waited on a world famous group.
I had a couple other tables during the night as well. I was carrying a tray with four glasses of Merlot to a table, I walked by the table where these gentlemen were sitting. What did I do? I tripped! (I’m really clumsy) I spilled wine all over myself and the floor. To make matters worse, I was wearing a white button down shirt. The wine even went over my head and spilled on the back of my shirt.
* I have never been more embarrassed in my life!*
I stood up and started cleaning. To my amazement, I didn’t break any glasses! I grabbed a mop to clean. (Here’s a tip: Alcohol is not easy to mop up!)
When I finished cleaning, I went to the restroom, composed myself and went right back out. I checked on The Drifters and my other tables to make sure no one had wine spilled on them. I made sure to smile through the rest of the night, smelling like Merlot and all.
I ended the night with a spin around the dance floor being passed from Drifter to Drifter.
It actually ended up being a pretty good night.
I learned several lessons from this:
Always have an extra shirt.
Smile through the embarrassment, something good will come.
Make sure your customers/ clients are taken care of.
Everyone has tripped.
These lessons can also be applied to your business.
Have a back up plan.
Hold your head up high- a slip up does not define you.
Whatever you do, don’t ignore your customers/ clients when you trip.
Every major company has tripped, you will get past it.
Before you trip, make sure you have a firm foundation of fans. Your true fans are a steady ground to stand on. They are your best PR. When you do slip up, these are the people who will spin you around the dance floor and make it okay.
Happy branding, and don’t cry over spilled wine!
|March 9, 2012||Posted by nighlon under Facebook, Social Networks|
I have found that there is definitely a learning curve with the Timeline for Brands. I finally have the basics figured out. Of course, you guys get to benefit from this. This is what we are focusing on today:
What you will learn today:
1. How to specify which tabs to display.
2. How to Change the banner for your tabs.
3. How to manage what is displayed in the about area.
These are fairly simple things to change, but there aren’t many of us that have the time to sit and figure it all out. (Its my job!) I’ve taken care of the leg work for you, so you can get it done and get back to your passion. Sounds good, doesn’t it?
How to specify which tabs to display:
This is really great for marketing because you can decide which apps you want to display.
Click on the drop down with the number (mine is 16), you will see a box showing all of your page apps.
Choose one you want to be featured.
Click the pencil, for the drop down.
Choose which you want to switch it with (one of the 4 that are already featured)
note: Photos must stay the first.
How to Change the banner for your tabs.
Scroll to the very top of your timeline (above the cover photo) to your Admin Panel
Click Manage, then Edit Page from the drop down
Select Apps from the left menu,
Choose an app that you want to change the image for.
Click edit setting under the description.
In the pop up, click “change” beside custom tab image.
Upload your photo.
That was easy, too!
How to manage what is displayed in the about area.
This is another great place you can promote your brand.
Click on the about rectangle.
Edit the areas of your choice.
Keep in mind: Not all fields are present from the main page, so play around with it and decide what works best for your brand.
You can put as much information here as you want, when the “fan” clicks about they see the information too!
I know a lot of people were not very excited about this change, but I believe there is a lot of untapped potential in the timeline.
I think the timeline is the best layout for brands. I have many many ideas to share with you in the future.
Coming soon: #TwitterForMisfits
Make sure you are subscribed to the newsletter, the first goes out Sunday.
Subscribe to our mailing list
|February 21, 2012||Posted by nighlon under Blogging Tips, Fabulously Geeky, Geek Out, NighLon Updates, Reviews, Tech Tips, The Best of the Web|
I know, that title is pretty vague, but it will all be okay.
After my post last week, FABulous Again, I began having some technical difficulties. When it rains, it pours.
1. My router messed up, and has been having temper tantrums.
2. My domain name servers were reset and NighLon began pointing to a coming soon page.
3. My Facebook has been acting up.
4. My thumb drive that I save all my work on deleted itself.
5. Yesterday, I couldn’t get into my blog, but everyone else could! #sofrustrating
But, It is all better now.
The router is half-way acting normal, and we have a new one on its way. I fixed the name server problem. FB will always act up. The lovely assistant on the phone for register.com helped me get back into my blog (it was actually a really simple solution.)
Because I have not been able to post my normal Facebook lesson, Best of the Web, or Branding lesson, I asked my blogging buddies what they would like to see on NighLon. I was given some great suggestions. I will eventually be implementing them all.
Today, I will be sharing with you how NighLon began. This is the VERY beginning of the journey.
Lets go back a whopping 13 years! (That is almost have of my life!)
I was creating my class schedule in high school. My Mother was very strict about class schedules. I thought I would be sneaky and put in cosmetology (sounded like fun to me) and a study hall. I was wrong. Instead, she made my schedule for me. I ended up with classes I didn’t really want to take. I ended up taking (along with the normal required courses) Web Publishing and Marketing.
Web publishing is still a toss up. However, I am so happy that my Mother made me take marketing. My only regret is not participating in DECA , but I really didn’t have enough time. I was spread pretty thin. In this class I learned why the milk is at the back of the store, why the magazines are at the register, and why some restaurants are neutral while others are bright colors.
This was not the beginning of my love of advertising or sociology, just the point when I started to put it all together and learn what to call it.
I don’t think my Mother knew that that one course would lead me here, I think she was just teaching me a lesson. However, I am so grateful to her for making that call and always expecting more from me.
I will share other bits of my story as time goes on.
Now onto where NighLon is going! Yes, we are sparkling!
There are some really exciting things that I am so excited to have NighLon be a part of.
- My Blogging Buddies and I are starting a Weekly Blogging Workshop. We are so excited to be critiquing each other’s blogs.
- NighLon has some really exciting reviews of web services coming up (you will really be amazed by what I have found)
- I have a guest post in the works.
- There are all kinds of other goodies coming up. More details later.
|February 10, 2012||Posted by nighlon under Blogging Tips, Branding, Facebook, Other, Reviews, Social Networks, Tech Tips, Twitter|
“We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.” – Pierre Omidyar, founder, eBay
This quote rings true, and will continue to ring true as long as life as we know it exists. With this technology, marketing has become much simpler. However, it has also become more difficult. It is easier to get the message out there, but with such a flood of information, it is sometimes harder to get noticed. Yes, I know, it is hard to believe, but human behavior is in fact changing in the face of social media. All this means is that as people, brands, businesses, and bloggers; we have to change the way we communicate.
We have to realize that everyone has the world at their fingertips. Part of knowing this is also remembering that you also have the world at your fingertips. This means that even though the world is “shouting” at eachother via the internet, we have a much wider audience than we would have had even 5 years ago.
Social media is not a crippler for small businesses, it is just a means to reach the world.
Today, I am sharing with you my “must have” tools for marketing with social media.
Even though some of these may seem like “duh” not everyone realized that they can use the tools to their benefit.
- A Facebook fanpage- Facebook has the second highest volume of traffic on the internet. Second only to Google.
- Twitter- As technology progresses, us humans have shorter attention spans. Twitter is perfect for reaching new audiences, sharing blog posts, following #trends, and answering questions.
- Buffer- Use Buffer to schedule tweets (you can place up to 10 tweets in your bufferapp using the free account.) I use it to place quotes in. That way, if I don’t make it to twitter, my readers can still benefit from following me.
- Photobucket- Still my favorite photo sharing and hosting platform.
- Youtube- there are so many uses: post how to videos, make commercials, examples for research, and why not host a vlog??
- wififreenet.com- find a free hotspot wherever you are!
- Google Apps- Google labs is always adding new and useful applications to help the small business owner. Remember to treat your blog like a business and use these to your advantage (most are even free). My favorite is Google documents and calendar. Use these to not only keep yourself on track, but also collaborate on projects. My other favorite- Google Analytics. These are amazing tools that you can definitely use to your advantage.
- Stumbleupon- not only can you keep track of your favorite websites, you can discover new favorites, and even use it to market your own site.
- Twiddla- Host meeting and planning sessions online. You can even bring in a particular website to discuss and doodle all over it.
- Photoshop.com- Edit images and store them. This is a free service, so even though it is not competition for software like Adobe Photoshop or Paint Shop Pro, it will do the job when you simply need to do a quick edit.
|February 4, 2012||Posted by nighlon under Blogging Tips, Facebook, Social Networks, Tech Tips|
Yay! We finally get into the fun stuff now!
I am so excited to share with you all the fun things you can do with Facebook to market yourself.
Today, I will share my favorite facebook landing pages, touch on all of the amazing apps you can use to improve your fanpage, and give you a step-by-step guide to setting up your landing page.
First, here are my favorite landing pages:
All of these ads have one thing in common, besides an amazing design.
They all contain a call to action. It doesn’t matter if you are giving information, a service, or a product; let your fans know what they will benefit from you. For example, here is mine (before the redesign)
My call to action tells you that if you “like” my page, you will receive marketing information.
A good fanpage will also include a link to your site/ blog.
Here are some amazing thing you can do with your fanpage:
Give “fans only” content/ products. I have seen many companies give away graphics if you “like” them.
You can even hold a giveaway for when you receive x number of followers.
Use it as a landing page for all of your networks
Show off your work.
Honestly, the possibilities are endless.
The lesson for today: creating a simple landing page:
*remember* if you need my help, I am happy to assist!
Because I try to make my “lessons” simple enough for anyone who can open a browser, this lesson will be for the simplest of fan pages.
I will however, share more complex ones in the future.
Because I want to completely start a new campaign, I am going to use CoolMojito
1. Go to http://www.coolmojito.com/
2. In the menu, select sign up FREE, and you can sign up using Facebook login
3. Click “create a page”
4. In the pop-up, name your page and select main as the category
5. Scroll through the options and select a theme.
6. I chose a simple one with a single page since this is a beginner’s tutorial.
7. After you select the layout you want, just play around with all the options to create the look you want.
Note: this builder features a wide range of options for all levels of experience.
I went with a blank template so that I could drag and drop the elements I prefer.
Tips: you can use your logo, header, picture of yourself, or really anything that you feel is a acceptable brand image
Be sure to include what you will offer your readers/ fans!
Also- include some links to favorite posts and to your other social media profiles.
Be sure to save often, I had to start over once!
8. Once you are happy with your design, click “save and continue” at the bottom of the page.
9. You will now see a preview of your creation.
10. Select the appropriate options on the left sidebar.
You can see the preview as you try out options.
11. Select “publish changes” and you can choose to preview your page.
Now, you have to make sure that it is the default landing page for your fan page.
This is really simple!
1. Go to your fan page
2. Click “Edit Info” under the title of your page
3. Select “manage permissions” on the left side of your page
4. There will be a drop down menu beside “default landing tab”
5. Select where you want visitors to land
(If you are using coolmojito, you should choose “home”)
6. Select “Save Changes” at the bottom.
Now, you are all set with a fabulous landing page.
Go here to see what I created: NighLon fan page
I hope you enjoyed this lesson.
Coming up: Adding features to your landing page and image layouts for profile picture
Just comment below if you need help with any of this, I will be glad to help!
|February 2, 2012||Posted by nighlon under Branding, Social Networks, Twitter, Uncategorized|
I don’t tweet as much as I used to… but I LOVE twitter. I think it is pure genius.
Twitter, by definition, is A series of short, high-pitched calls or sounds
Makes sense why Twitter is Twitter, doesn’t it.
I myself, have a hard time keeping up with ALL of the twitter lingo.
I have compiled a guide for you.
Tweet : A Short Update of what you are doing for about 140 characters.
Followers : People who are subscribed of your updates or fondly known as Tweeps.
FF- Follow Friday(#followfriday) A Twitter “endorsement” Tweeted show the user’s favorite people on twitter. (You could also just use #FF)
Hashtag #: A way of organizing your updates for Twitter search engine & to enable others to discover relevant posts. You can simply click on the hashtagged word and see the search results. (For example, the SITS girls use the following hashtag: #SITS31DBBB)
Those are the most basic of twitter definition.
Because most of us use Twitter via phone, there are also special commands for Twitter for sms.
Here they are:
When using these, always send to the twitter number.
ON turns on your authorized notifications
OFF, STOP, QUIET, END, and Cancel turn off your authorized notifications
FOLLOW [username] allows you to follow a specified user (example FOLLOW NIGHLON or F NIGHLON)
UNFOLLOW [username] allows you to unfollow someone you have previously followed
BLOCK [username] to block a user
@[username] + message - shows your Tweet as a reply directed at another person, and causes your Tweet to save in their mentions tab. (Example: @nighlon you tweet me right!)
D [username] + message - sends that person a direct message that goes to their device, and saves in their web archive.You can also use M [username] + message to send a private message!
RT [username] - sends that user’s latest Tweet to your followers (a retweet)
HELP - texting help or info to Twitter will bring up helpful tips.
SUGGEST - this command returns a listing of Twitter users’ accounts we think you might enjoy following.
These were just the very basic of commands, there are many, many more!
Today, I am doing a little something different. I have some questions for you!
1. What kind of twitter user are you?
2. What other kinds of tips would you like to see?
3. Would you like to see an interactive twitter guide on the NighLon app, when it is released?
4. Have you signed up for the new newsletter?